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Newsletter

2018 MSBA Newsletter

Welcome to the 2nd Annual MSBA Newsletter, with highlights from the past year’s Master of Science in Business Analytics (MSBA) at the University of Montana’s College of Business. Sixteen students graduated in May 2018! This newsletter features the graduates’ post-employment career opportunities, their course work and internships, and guest speakers; in addition, it highlights a […]

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Blogs

An Analytical Approach to Creativity

By Kelly Murphy Throughout my entire life I have never considered myself to be creative by any stretch of the imagination.  I have never excelled in the activities that are traditionally described as creative activities, such as arts and crafts, drawing, music, and don’t have the wild imagination that so many creative individuals do.  I […]

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Blogs

New Technologies and Data Analytics in Health Care

By Hayley Lose My capstone project focuses on the health care industry with respect to the opioid epidemic. After doing my research and analysis, I can see there is room for growth in data analytics in the health care industry.  My mom works in a hospital and it is really interesting to hear how technology […]

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Blogs

The Unfolding Saga of Cambridge Analytica: More to Come

By Ethan Arave At the intersection of analytics and marketing there lies an intellectual arms race, an ever-intensifying search for more and better ways to utilize the vast troughs of data users offer up on various platforms to better target a product or idea. Public commentary focused on the balance being struck between privacy concerns […]

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Blogs

How to Profile Friends and Influence People: A Field Guide to Cambridge Analytica-style Fuckery

By Jason Weiner #DeleteFacebook might have trended in response to news coverage of how consultants for the Trump campaign employed data mining to target voters on digital media. The techniques and tools now made infamous by Cambridge Analytica are not, in themselves, trade secrets or proprietary technology though. In fact, just about anyone with a […]

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Blogs

What is Code and Why Everyone Should Have a Basic Coding Proficiency

By Ashley R. “Everyone should know how to program a computer, because it teaches you how to think.” [1] This statement from Steve Jobs, an American entrepreneur, businessman, inventor, and industrial designer, shares how literacy in coding provides individuals with intellectual advantages in the current technology-driven economy. Coding is a particularly complicated piece of art, […]

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Blogs

Can Creativity Be Learned?

By Elizabeth Sicheri In every organization that I’ve ever worked for, there has been a struggle between ‘Quants” and “Creatives”. Quants are known as individuals who rely heavily on logical thought and numeric input in their decision-making process, and Creatives are known for relying on their artistic talent in order to get their job done. […]

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Newsletter

2017 MSBA Newsletter

The School of Business at the University of Montana launched a new Master’s degree program in Business Analytics last year. The program prepares graduates for successful careers working at the intersection of business, statistics, and computing. Students learn analytical techniques and also take courses in storytelling with data and linking data analytics to innovation to […]